About this site really. Pretty simple, right? Nothing that would excite you to say—oh, wow, we need to hire this guy!
Modern world is an endless stream of information, like fireworks of emotion triggers. We don’t even notice how easily they sway us into various lanes—distracting from what we were up to just a second ago.
As design history spirals itself, I believe that it is time for the emotional design to defer to a calmer, productive approach of presenting information. One that should help humans, not stand in the way.
So that everything is calm and clean, we are able to see the true colors.
To cut the poetic crap—stop throwing sand in reader’s eyes and show the real shit. Speak truth, no sugar coating. Get real.