cvetykz-pic

2017

Mobile website for flowers delivery service in Kazakhstan.

Client: cvety.kz
My roles: Mobile design, Front-end
Agency: The Studius

cvety.kz has nearly 7.000 visits a day from smartphones (according to Yandex.Metrika in February 2017). 65% of them from iOS. So firstly it was important to upgrade the most efficient traffic source for the service.

58% of orders

58% of orders

are made with mobile devices

cvety-kz-metrika

Yandex.Metrika stats in February, 2017. Left to right: Smartphones, PCs, Tablets

order-lifecycle-scenario-cvetykz

That's the question I asked my client. Sounds simple, yes. But to bring great result of redesign (and without damaging) I had to understand all the ins and outs of the ordering lifecycle.

New unevident details appeared: when company had to pay for the order transferred to the partners without knowing for sure, if the will client accept the order. Because who knows, right? Wrong flowers or delivery got late.

Decision was easy: only pre-payments right on the website.

payments-preview

These blocks on the right are themes of flowers catalogue. «Valentine’s Day», «Birthday», «Anniversary» or «Wedding». It’s a highlights section, typical marketing tool. Changes due to relevance.

These blocks on the right are themes of flowers catalogue. «Valentine’s Day», «Birthday», «Anniversary» or «Wedding». It’s a highlights section, typical marketing tool. Changes due to relevance.

category
Home
product-page

Have you ever ordered flowers on the internet? How big do you expect your bouquet to be? So to decrease false measurements expactations I decided to add percentage on the bouquet page. How big will it be? Like on the photo, 30 or 60% bigger? You decide.

Step 1

Confirming bouqet, filling the letter to a loved one.

Order step 1

Step 2

Choosing dates and filling recipient info.

Order step 2

Step 3

Double-check.

Order step 3

Step 4

Just in case, now your data and payment info.

Just in case, now your data and payment info.

Order step 4

Menu slide

Country & city choose

Detailed filters to find the best bouqet match

I post architecture, rarely photos of myself.

I post architecture, rarely myself.

Design observations.

"Great work! Check out my page))000"

Let's like each other and comment how beautiful our works are!

Let's like each other and comment how beautiful our works are!

To understand my flow.

Let's like each other and comment how beautiful our works are!

To understand my flow.

Somebody told me it's important.

To accomplish social activity visibility.

Google Docs link.